THE TAG POP-UP FOR THE HOLIDAY SEASON

Published on June 21, 2024

From November 21 to December 24, 2023, TAG opens the doors to its exclusive pop-up at the Lab, located at 20 rue d’Anjou, in the heart of La Maison du Whisky boutique in Paris. This event promises a full immersion into the TAG universe, showcasing all our prestigious brands and their unique creations.

Over a hundred brands to discover

Within this temporary space, spirit enthusiasts have the opportunity to explore, taste, and purchase an exceptional selection of gins, whiskies, liqueurs, non-alcoholic beverages, and more. Each bottle tells a story, offering an unparalleled tasting experience.

EXCLUSIVE EVENTS

The experience extends beyond mere tasting. Each day features interactive events:

  • Gin Creation Workshop with BACCAE: dive into the art of blending by creating your own gin from distillates with unique aromatic profiles. Whether you prefer citrus, spicy, floral, or fruity notes, craft a gin that suits your taste. Personalize your bottle with a label and seal it to take home a one-of-a-kind keepsake.
  • Whisky Bottling with LA PIAUTRE: for an exceptional Christmas gift, bottle your own whisky from a French whisky cask. Label and seal your bottle under the guidance of experts for a memorable experience and an extraordinary present.

MEET THE PRODUCERS

Every Saturday, deepen your knowledge of spirits with our masterclasses led by brand founders:

  • Cocktail Workshop with Travellers Cocktail and the Experimental Cocktail Club: Learn the art of mixology and craft exquisite cocktails.
  • Gin Tasting with La Conspiration and Jérôme Lefèvre: Explore the intricate flavours and craftsmanship behind premium gins.
  • Whisky and Gentian Tasting with WITL and De Michellot: Discover the nuances of whisky and gentian in an immersive tasting experience.

Don't miss this unique opportunity to discover and celebrate the diversity and craftsmanship of TAG spirits at our year-end pop-up. Join us at the Lab and immerse yourself in the art of distillation and tasting while finding the perfect holiday gift.