Element

Born from the spirit of Open Innovation, ELEMENT breaks away from tradition to craft whiskeys in a radically collaborative way. Here, it’s not just one master blender calling the shots — it’s a creative collective of experts, bartenders, and passionate enthusiasts, all working together to shape something truly unique. At every step — from understanding what consumers crave, to fine-tuning blends and tasting each iteration — feedback fuels the process. Each whiskey is refined, perfected, and matured with insights from the community, resulting in a spirit that strikes the perfect balance between expert craftsmanship and the expectations of true aficionados.